Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.

{FIRST_NAME}	Adds the recipients First Name.	Use
{LAST_NAME}	Adds the recipients Last Name.	Use
{COMPANY_NAME}	Adds the Company Name.	Use
{PORTAL_NAME}	Adds the application portals name.	Use
{MEMBER_NAME}	Adds the Recipients Membership name.	Use
{SIGNATURE_OPT_IN}	Adds the Opt-in link.	Use
{SIGNATURE_OPT_OUT}	Add the opt-out link.	Use
%signature%	Adds your preferred signature block.	Use
{Event_Start_Date}	Adds the Event's Start Date.(Events Only)	Use
{Event_End_Date}	Adds the Event's End Date.(Events Only)	Use
{Event_Name}	Adds the Event's Name.(Events Only)	Use
{Event_Description}	Adds the Event's Description.(Events Only)	Use
{Online_Training_Description}	Adds the Online Training Description.(Online Training Only)	Use
{Event_Specific_Dates}	Adds the Event's specific dates.(Events Only)	Use
{member_number}	Adds the Membership Number.	Use
{MemberSince}	Adds the Member Since Date.	Use
{CONTACTEMAIL}	Adds the organization email address used as the "From" address for other membership-related emails (e.g., new member welcome emails). Manage email addresses here.	Use
{CERTIFICATE_NUMBER}	Adds the Contact's Certificate Number	Use
{EVENTLOCATION}	Adds the Event's Location.	Use
{TOTALEVENTCREDITS}	The total number of credits that the contact has earned through the event tickets and workshops.	Use
{ASAPPEARSONBADGE}	Display the text of as appears field in the event setup.	Use
{contact_organization}	Displays the organization name of the contact.	Use
{RENEWALDATE}	Adds the Member Renewal Date in (yyyy-mm-dd).	Use
{MEMBERSHIP_YEAR}	Adds the Member's Membership Year	Use
{RENEWALDATE_MM-DD-YYYY}	Adds the Member Renewal Date in (mm-dd-yyyy).	Use
{LMS_CREDIT}	The number of credits the LMS course is worth for Continuing Education	Use
{COLLECTION_PERIOD_END-DATE_YYYY_MM_DD}	The end date of the CE collection period end date	Use
{LMS_COURSE_COMPLETION_DATE}	The completion date of the LMS course	Use
{INCEPTION_DATE}	Adds the Member Inception Date in (yyyy-mm-dd).	Use
{EVENT_END-DATE_MONTH_YYYY}	Adds Event End Date in Full Month Name and Year Format.(Events Only)	Use
{EVENT_END-DATE_MONTH_YYYY_ADD3}	Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only)	Use
{WORKSHOP_NAME}	Adds the workshop name (if applicable)	Use
{WORKSHOP_DESCRIPTION}	Adds the workshop description (if applicable)	Use
{WORKSHOP_CREDITS}	Adds the workshop credit for related workshop (if applicable)	Use
{TOTALWORKSHOPCREDITS}	Adds the sum of all workshop credits for related event (if applicable)	Use
{Event_Start_Date_DD-MM-YYYY}	Adds the Event's Start Date in (dd-mm-yyyy).(Events Only)	Use
{Event_End_Date_DD-MM-YYYY}	Adds the Event's End Date in (dd-mm-yyyy).(Events Only)	Use
{RENEWALDATE_DD-MM-YYYY}	Adds the Member Renewal Date in (dd-mm-yyyy).	Use
{RENEWAL_DATE_MONTH_DD_YYYY}	Adds the Member Renewal Date in (Month Dth, yyyy).	Use
{INCEPTIONDATE_DD-MM-YYYY}	Adds the Member Inception Date in (dd-mm-yyyy).	Use
{TODAYSDATE}	Adds the current date.	Use
{TODAYSYEAR}	Adds the current year.	Use
{QR_CODE}	Adds the QR Code for their contactID, name, and emailAddress	Use
{WORKSHOP_DATE}	The date of the workshop (if applicable).	Use
{WORKSHOP_START_TIME}	The start time of the workshop (if applicable).	Use
{WORKSHOP_END_TIME}	The end time of the workshop (if applicable).	Use
{MEMBEREMAIL}	Adds the Member's Email Address.	Use
{INCEPTIONDATE_DD_MONTH_YYYY}	Adds the Member Inception Date in (Day Month Year). - eg. 27 October 2025	Use
{RENEWAL_DATE_DD_MONTH_YYYY}	Adds the Member Renewal Date in (Day Month Year). - eg. 27 October 2025	Use

Overview

CIRCLE UP!

This year in Oakland, we're doing what the performing arts community does best: gather close, share resources, and build collective solutions to individual problems. From cost-sharing models to programming that works, we'll circle up and figure it out together.

Because here's what we know: No presenter succeeds alone. No artist tours solo. No agent builds a sustainable roster by themselves. We need each other to build seasons, partnerships, and networks that make sustainable presenting possible.

2026 Attendee Agreement Read the 2026 Attendee Agreement. You are required to agree to the terms to participate in the conference.

Refunds & Cancellations Read our Refund & Cancellation Policy

Registration Types

Standard Badge Participate in all conference programming online and onsite. This registration gets you access to The Commons, Juried Showcase, and Professional Development programs. Best for Agents, Managers, Presenters, and Administrative Staff participating all week.

Artist Badge This registration offers the same benefits and eligibility as a Standard Conference Badge. To qualify for an artist pass, you must primarily hold a performer role, not an exclusively administrative/leadership role.

Student Badge This registration offers the same benefits and eligibility as a Standard Conference Badge. Only Students currently enrolled at a College or University are eligible. Verification of enrollment required.

Single Day Badge (Tuesday, Wednesday, Thursday) Get access to a single day of the WAA experience. If you’re short on time or fit all you need from WAA in a single jam-packed day this one’s for you. Each Day Badge is eligible for that day’s add-ons.

Multiple Day Badges may not be purchased. Day Badge holders are only eligible for drop-in meeting spaces in The Commons.

Booth Band Get the help you need in The Commons. Booth Bands allow access only to The Commons, Juried and Independent Showcases. Available for organizations that purchase a 10x8 or Double Booth Meeting Spaces, Maximum of (3).

Performance Band Discover the next great performance with access to all onsite performances! Your Performance Band will also get you access to all Independent Showcases, those onsite at the WAA Conference and as part of the OFF WAA program throughout the Bay Area!

Bring The Team Is your organization registering three or more people? Reach out to membership@westarts.org for your discount code to receive a flat $200 off your registration. Note that the discount applies to General Conference Passes purchased after Insider Access only.

Trade Delegations & Large Groups If you’re organizing a groups of 8+ or more to explore the WAA marketplace or bringing a larger staff, fellowship, or students to the conference please reach out to membership@westarts.org for specialized group rates and partnerships.

Exhibiting Options

The Commons WAA’s Commons is the locus of the conference, including drop-in reservable meeting spaces, private standalone spaces, and shared work areas.

All current WAA member organizations are eligible to purchase a meeting space in The Commons. Pricing is based on your membership tier. When you purchase your meeting space, you will be charged a deposit equal to the total fee for a Tier 1 member. You will be invoiced for any remaining balance post-placement.

Those with an Individual membership are not eligible for private meeting spaces but may reserve drop-in spaces onsite when available.

Insider Access WAA Members will be able to register for the WAA conference, before anyone else. During Insider Access exhibitors will be able to purchase a meeting space first-come, first-serve and register for the conference starting Monday, Mach 30.

For all technical information about exhibit placement click here.

Special Events & Hospitality

Optional Add-Ons Enhance your conference experience — purchase the below conference add-ons by clicking on 'Select Ticket Options' (shown in image below) once you have added your registration to your cart:

Performing Arts Challenge & Luncheon | Wednesday, September 9, 12pm – 1:30pm
WAA Awards Ceremony & Luncheon | Thursday, September 10, 12pm – 1:30pm
Consortia Meeting Box Lunch | Friday, September 11, 12pm – 1:30pm

WAA OAK 2026

September 8 - 11, 2026
1001 Broadway
Oakland, California
United States
94607

Add Ons

Performing Arts Challenge & Luncheon

September 9, 2026 12:00 - 13:30
Fee: $55.00
Seats Remaining:63

What's the problem keeping you up at night? What question does our industry need to answer together?
We are bringing something new to the table this year. The Performing Arts Challenge is an interactive arts salon designed to move our industry forward. Imagine 10 people best equipped to tackle an issue at the table discussing solutions over lunch.
Note: Sign up for specific topics, hosts, as well as your meal option will be collected in July. Please include any dietary restrictions in your conference registration notes.

2026 WAA Awards Ceremony & Luncheon

September 10, 2026 12:00 - 13:30
Fee: $75.00
Seats Remaining:62

Celebrating leadership, creativity, service, and mentorship

WAA works to nurture and celebrate leadership; encourage best practices that stimulate the field; promote volunteerism and service to WAA; and strengthen and celebrate WAA as a community of peers and professionals. The WAA Awards celebrate and recognize members and organizations who have advanced the field and the association.
Note: Sign up for your meal option will be collected in July. Please include any dietary restrictions in your conference registration notes.

Consortia Meeting Boxed Lunch

September 11, 2026 12:00 - 13:30
Fee: $35.00
Seats Remaining:196

If you're planning on participating in one of the consortia meetings on Friday afternoon, get lunch delivered by WAA! Hospitality and box lunches will be distributed in each of the four rooms at the beginning of the consortia meeting.
Note: Sign up for your meal option will be collected in July. Please include any dietary restrictions in your conference registration notes.