Presenting 101 is your gateway to the performing arts field. This foundational nine-month program helps you understand the shared language and history of the industry, expand your knowledge of arts presenting, and develop the hard skills needed to produce and present live performances. You'll exchange ideas with peers, respond to the evolving landscape, and help shape a healthy, sustainable future for the performing arts ecosystem.

New and emerging performing arts professionals will have the opportunity to network with seasoned presenting and touring colleagues as well as each other. In addition to access to online webinars, Presenting 101 provides assignments, discussion groups, and other networking events throughout the year to build networks and relationships. 

FOUNDATIONS Various crises over the last decade have changed what we need from the performing arts. Ground yourself in the major issues that are shaping and reshaping the field, including the evolving role of the presenting organization. Make sense of the changing dynamics of presenting the live arts and the opportunities and risks to trying something new.

  • October 15 | A Short History of Presenting
  • November 19 | What Does a Presenting Organization Do?
  • December 17 | Viable Presenting Models 

SUCCESSFUL PROGRAM STRATEGIES Presenting is more complex and more important than simply creating a diverse menu of performance opportunities for our audiences. Unpack the layers that surround modern presenting and the tools you'll need to turn your season into a successful strategy.

  • January 21 | The Presenter as Curator
  • February 18 | Entry Points are Sexy
  • March 18 | Audience Experience is Everything

THE BOOKING PROCESS The booking process is about finding and working with the right artists who can help bring your curatorial vision to life. Understand the booking process, the types of opportunities that appeal to artists, how to budget for them, and what it takes to turn a booking into a successful performance

  • April 22* | Support Your Artists
  • May 20 | Partnership is the New Deal
  • June 17 | The Stages of Presenting

Arizona Presenters Alliance & California Presenters Discount Organziations with membership to Arizona Presenters Alliance and California Presenters receive a reciprocal discount to register for Presenting 101 at the WAA member rate. Promo codes for this discount wre distributed by these organizations in advance. Please email us at membership@westarts.org with membership verification of your state presenter consortia for the discount code if you missed it.

Hosted on Swapcard and Zoom The program will be delivered online, and we will use Zoom for synchronous sessions and meetings of the cohort. Session recordings and further curriculum information as well as a calendar of events will be shared and hosted in Swapcard for up to 30 days after the last session.

Western Arts Alliance Code of Ethics By registering for Presenting 101 you agree to participate in accordance with the WAA Code of Ethics. Read them here

Refunds & Cancellations Read our Refund & Cancellation Policy

Presenting 101

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  • Wednesday Oct 15 2025, 11:00 AM - 12:30 PM
    Wednesday Nov 19 2025, 11:00 AM - 12:30 PM
    Wednesday Dec 17 2025, 11:00 AM - 12:30 PM
    Wednesday Jan 21 2026, 11:00 AM - 12:30 PM
    Wednesday Feb 18 2026, 11:00 AM - 12:30 PM
    Wednesday Mar 18 2026, 11:00 AM - 12:30 PM
    Wednesday Apr 22 2026, 11:00 AM - 12:30 PM
    Wednesday May 20 2026, 11:00 AM - 12:30 PM
    Wednesday June 17 2026, 11:00 AM - 12:30 PM
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