WAA^LA 2025

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Every year, hundreds of performing arts professionals gather to discover the next great performance. WAA’s annual conference combines the best of continuing education, marketplace, and festival programming into a dynamic four-day event. Presenters at every stage in their careers learn what it takes to effectively program live performances that resonate with today’s audiences, and artists get booked to perform on stages throughout the West and beyond.

Insider Access Exhibitors will be able to purchase an exhibit space and register for the conference on a rolling basis through the month of April for loyal and returning exhibitors. Remaining exhibit spaces will be available for new exhibitors starting on May 1. For all technical information about exhibit placement click here.

The Commons* The hub of the conference that includes both the Exhibit Hall and the new Lounge! The Commons is the space for presenters, artists, agents, managers, and other performing arts professionals to gather, connect, and discover. Exhibit and meeting spaces are available exclusively to members and must be purchased alongside a General Conference Pass or Artist Pass (if, eligible)

Introducing The Lounge A new way for artists and agents to connect and do business. Located at the entrance of The Commons, it features cozy seating and floor to ceiling natural light. Leave the banners behind and bring your ideas!

Bring The Team Is your organization registering three or more people? Reach out to membership@westarts.org for your discount code to receive a flat $200 off your registration. Note: This discount applies to General Conference Passes purchased after Insider Access only.

Artist Pass This registration offers the same benefits and eligibility as a General Conference Pass, but at a discount. To qualify for an artist pass, you must primarily hold a performer role, not an exclusively administrative/leadership role.

Student Pass Students currently enrolled at a College or University are eligible. Verification of enrollment required.

Opening Day Pass Opening day is filled with opportunities to connect, do business, and celebrate! End the day with an unforgettable evening featuring the Opening Ceremony and Showcases at The Novo. Stay tuned for the full schedule.

Day Two / Three Pass Each day offers new chances to collaborate and imagine what's next. Start your day with industry learning, and cap it off with the Juried Showcase featuring a unique lineup and vibe depending on the day you participate!

Multiple Day Passes may not be purchased. Day Pass holders are not eligible for exhibit spaces.

Performance Pass Discover the next great performance with access to three nights of showcases: Opening Night at The Novo, Night Two at USC’s Bovard Auditorium, Bing Theater, and Sanctuary Theater, and Sunset Showcases on Night Three at Grand Performances.

Booth Band Get the help you need in The Commons. Booth Bands allow access only to The Commons which includes the Exhibit Hall and WAA Lounge. Available for organizations that purchase the following exhibit spaces: 10x8 (3 bands), 8x8 (2 bands), and half booths (1 band).

Online Pass Experience WAA^LA from anywhere with the Online Pass, giving you access to all live-streamed content. Stay connected and inspired with exclusive panels, keynotes, and creative discussions — no travel required.

Optional WAA Academy and Hospitality Add-Ons Enhance your conference experience with WAA Academy additional Hospitality Add-Ons. WAA Academy is designed to sharpen your skills and deepen your perspective in the areas that matter most: business, leadership, marketing, and social justice. Whether you're a longtime attendee or stepping into WAA for the first time, there’s a session to match your goals. Learn more.

You can add these to a new or existing registration by clicking on 'Select Ticket Options' (shown in image below) once you have added your pass to your registration in your cart.

AfroFutures in the Arts *Includes The Land You're On Lunch* | September 2, Tentatively: 9am to 3pm
Marketing Workshop | September 2, Tentatively: 10:00am to 4:00pm
Movement for the Movement | September 2, Tentatively: 10:30am to 2:30pm
The Land You're On Lunch | September 2, 12:30pm to 1:30pm
Leadership Seminar | September 2, Tentatively: 1:30pm to 4:00pm
WAA Awards and Luncheon | Thursday, September 4, 12pm to 1:30pm

2025 Attendee Agreement Read the 2025 Attendee Agreement. You are required to agree to the terms to participate in the conference.

Refunds & Cancellations Read our Refund & Cancellation Policy

* Individual members are not eligible to exhibit. Spaces in The Lounge and Reserved Tables are a flat fee, all other spaces are based on membership tier, we will take a deposit for your space at the time of registration with a follow-up invoice for your remaining balance in accordance with placement.

WAA^LA 2025

September 2 - 5, 2025
900 W Olympic Blvd
Los Angeles, California
United States
90015

WAA Academy

AfroFutures In The Arts

September 2, 2025 09:00 - 15:00
Fee: $165.00
Seats Remaining:24

This one-day symposium brings together Black artists, administrators, and leaders navigating the intersection of history and futurism in today’s cultural and political landscape. Sessions will examine how we balance past wisdom with the urgency of progress to shape new models. Through fellowship, connection, and hands-on learning, we will create strategies to strengthen our impact and visibility in our field. Together, we will cultivate a cohort of performing arts professionals, artists, and community leaders committed to advancing Black performance in the West, nationally, and abroad. This is a closed session available to Black-identifying participants. Click here to learn more about the impact and importance of affinity group and closed caucusing.

Movement For The Movement In Los Angeles

September 2, 2025 10:30 - 14:30
Fee: $150.00
Seats Remaining:24

Gain a deeper understanding of the ecosystem of lasting powerful partnerships between artists and organizers at this offsite workshop at Community Coalition, a social justice space in South Los Angeles. See a part of the city that is often overlooked, but critical to understanding Los Angeles as one of the most vibrant centers of multi racial coalition building work in California and across our country. Open to all, participants travel to the site from WAA^LA HQ.

Marketing Workshop

September 2, 2025 10:00 - 12:15
Fee: $60.00
Seats Remaining:16

Two morning sessions, grant insights into selling the show: Seven Secrets to Selling Shows looks to a new resource – behavioral science – to seek marketing strategies, while Building Trust in Ticketing supports venues’ efforts to improve customer confidence.

Leadership Seminar

September 2, 2025 13:30 - 16:00
Fee: $60.00
Seats Remaining:24

Two afternoon sessions pose essential questions in their exploration of what it takes to lead. What Does It Mean to Lead is an experience-driven session that aims to arm arts leaders with the tools to navigate the changing landscape. Bringing Humanity to Leadership looks to new and future human-centered leadership models to bring a sense of purpose and clarity.